About Digital Destiny
Digital Destiny, founded April, 2010.
Lisa Girard, owner
My career in websites and marketing actually began with a love for music and radio.
As a musician, I originally wanted to be a music teacher. After one year of music education in college, I was burned out and turned my interests from physically playing music on a bass clarinet, to playing music on CDs.
I changed my major to Mass Communications and started working as a disc jockey at radio stations in Lubbock, TX. I was also involved in concert promotions and behind-the-scenes in radio and television production.
After DJ'g for a while, I finally settled on TV production and promotions.
In 1999, as this "internet thing" was beginning to boom, I started making websites, coding by hand in HTML.
In 2000, I started a graduate program at the Univeristy of Denver in the Digital Media Studies program. I approached my studies from the critical angle examing how the web can change peoples' lives.
I finished my Master's degree with a thesis project about senior citizens using computers. I created a non-linear online documentary that followed the lives of three senior citizens' journey through a new-fangled world of digital "new media". The project was not only about their journey, but also about using new technology to tell stories in new ways. With the web, one is no longer tied to an order of pages; the web itself is completely unordered and hyper-mediated. My master's project can be seen here: http://www.newfangledworld.com
In grad school, I was introduced to open-source content management systems. Starting in Mambo, which later developed into Joomla!, I was hooked and fascinated by the additional flexibility and functionality that open-source CMS offers. Websites were no long static, dull, boring pages of images and tables! Now they can move and interact with users via Flash and JavaScript and they allow the website owner access to edit their own content!
In 2006, after a few years in the retail management world, I returned to television production. For four years, I worked at the NBC-affiliate here in Denver, KUSA-TV 9NEWS, where I was producing segments for a live daily advertorial program, and later producing TV commercials and managing online web products for local advertisers.
In April, 2010, I left the TV production world to do website development full time. I started Digital Destiny and have been moving forward since, and helping my clients create and manage their own digital destiny and empower their online message!
See my resume.
