| Resume for Lisa Ray Girard, M.A. | ![]() |
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Lisa Ray Girard, M.A.
Arvada, CO 80005
RESUMÉ
SUMMARY OF QUALIFICATIONS
+ Joomla! Content Management System expert web developer
+ Online marketing campaign management, including analytics and SEO/SEM
+ 11 years experience in TV/Radio production and web content production using Macromedia and Adobe digital creative suites
+ Event planner
EDUCATION
+ Master of Arts, Digital Media Studies, University of Denver, Denver, CO, 2005
+ Bachelor of Arts, Telecommunications, Latin minor, Texas Tech University, Lubbock, Texas, 1996
TECHNICAL SKILLS
+ Open Source Content Management Systems – Joomla!, Mambo, WordPress
+ Volusion ecommerce solutions
+ Adobe Photoshop, Illustrator, After Effects, Premiere, Encore, Acrobat, SoundBooth, Dreamweaver, Fireworks, Director, Flash
+ HTML, FTP, PHP, mySQL and CSS applications
+ Google Analytics, AdWords and Webmaster Tools
+ Helios AdTrafficking platform
+ Avid Media Composer/Express/Adrenaline non-linear digital video editing platform
RELATED EXPERIENCE
Digital Destiny, LLC
Owner, Independent Website Producer
Arvada, CO
1999 to present
+ create dynamic, robust websites for clients using Joomla! Open Source Content Management Systems and Adobe creative suite tools (Dreamweaver, Flash, Photoshop, Illustrator)
+ SEO/SEM – directory listing, back-linking, metadata management, research, competitive analysis, analytics
+ social network marketing
+ e-commerce for retail sales and monthly dues, subscriptions and donations
+ training and consultation
Client Services Producer
04/08 to 04/10
KUSA-TV, Sales/Business Development, Denver, CO
Broadcast Production
+ create and produce visual elements, including motion graphics, for television commercials in SD 4x3, SD 16:9 and HD formats
+ write scripts, select audio tracks, coordinate audio production, edit video, produce digital video formats, delivery to sales and traffic departments
Online Advertising Management
+ manage online ad inventory for all sites on the "Networks of 9NEWS" - www.9news.com, www.denver.metromix.com, and www.denver.momslikeme.com
+ traffic ads for all network sites – create campaigns and flights, load creative banners and activate/end campaigns
+ coordinate campaign impression delivery reports with advertising agencies and clients
+ create online ads in standard IAB sizes using Flash and animated gifs
+ troubleshoot online ad campaign issues
Online Content Management & Production
+ manage and create content for several sub-sites of 9news.com (as of 03-2011 these sub-sites are no longer available)
+ Senior Source, LiveGreen, Adventure Series, Garden and Home Show, Girls Only, Weather Calendar, eCycle events, Golf Tips, Stuff For Students
General
+ assist sales account executive on business calls, provide input on technical issues, and aid client in developing ad campaign themes
+ work within departments and community to continually develop business relationships with new and existing clients
Producer
04/06 to 04/08 (promoted to Sales department)
KUSA-TV, Colorado and Company, Denver, CO
+ created daily on-screen graphics, edited video rolls and assembled photo slide shows for one hour live advertorial TV show
+ greeted advertising clients and show guests, including occasional high-profile celebrities
+ shot video on location for show segments
+ produced segments – coordinated with client, wrote scripts, gathered audio/video elements, edited audio/video and photo slideshows for air
+ directed talent and guests during live show
+ worked with entire Colorado and Company team to develop segment ideas and show themes
+ implemented daily team progress updates
+ maintained daily website updates to http://www.coloradoandco.com
+ streamed and posted video of clients’ segments
Public Relations Coordinator/Board Member, volunteer position
08/08 to 08/10
Mile High Community Band, non-profit music education and performance concert band, Denver, CO
+ developed internship program with Denver area colleges and universities
+ interviewed, hired and oversaw marketing intern – assigned duties, communicated with intern advisor at universities, oversaw intern’s workload and output, created learning opportunities for interns
+ maintained band’s website at http://www.milehighcommunityband.org
+ organized inaugural Colorado Community Band Festival, July 10, 2010
+ developed partnerships between Denver area community bands and front range schools’ music programs
+ continual public outreach
+ participated in monthly board meetings
+ maintained communication between board, members and interns
Producer
06/04 to 04/05
www.newfangledworld.com, an interactive digital documentary about seniors and computers
Master of Arts Thesis Project
University of Denver, Denver, CO
+ produced all aspects of an interactive online documentary about senior citizens and computers
+ conducted and video taped interviews, edited video with Adobe Premiere, produced DVD, CD-ROM, Flash website, and designed graphics for the CD-ROM/DVD case jackets and disks
This Masters Thesis Project was built in Flash 5.0, prior to Flash .flv technology. All video playback, pre-loaders, and video file management were hand-coded in ActionScript 2.0.
Merchandise Associate
09/04 to 08/05
www.eBags.com, www.shoedini.com (now www.6pm.com), Greenwood Village, CO
+ managed online shoe inventory, including SKU and UPC maintenance, product descriptions, site review
Creative Director
10/97 to 5/99
KAMC-TV, ABC28, Lubbock, TX
+ developed creative ideas, writing scripts, recording audio, selecting music, directing photo-shoots and oversaw production for all local commercial clients
+ edited commercials using the Avid Express and Avid Media Composer non-linear editing system
+ worked closely with the sales department, national and regional advertisers and traffic department to ensure proper placement and airing of commercials
ADDITIONAL EXPERIENCE
Certified Operations Training Manager
6/02 to 09/04, 8/05 to 4/06
Gart Sports/The Sports Authority, Lakewood, CO
+ responsible for training and continual policy education for 10 regional Operations Managers
+ responsible for coordinating and executing operational duties at $8M retail store with 50+ employees
+ managed cashiers, store safe funds, bank deposits, daily paperwork, gift sales, and shipping/receiving
+ managed store payroll and helped maintain store’s payroll hours budget
+ managed and maintained store’s operational costs within allotted budgets
ACTIVITIES
+ Mile High Freedom Band, bass clarinet
+ Denver Concert Band, bass clarinet
+ Association of Concert Bands, Regional Membership Coordinator
+ Colorado Business Women, North Metro Chapter
+ Joomla! Users Group, Colorado
+ Avid snow skier and mountain biker
REFERENCES
Available upon request
| Resume for Lisa Ray Girard, M.A. | ![]() |
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